QFCA stresses social message through TV commercial

 08 Jun 2016 - 0:01

DOHA: The Qatar Financial Centre Authority (QFCA) has revealed its latest television commercial (TVC), featuring a remarkable communicator and one of the region’s youngest sign language interpreters, Njoud Al Kubaisi. The TVC which also features her father, Mohammed Al Kubaisi, is part of the QFC wider corporate social responsibility (CSR) campaign aimed at raising awareness on the challenges faced by the hearing-impaired and encouraging companies to integrate them within their workforce.
Yousef Fakhroo, Chief Marketing and Corporate Communications Officer at the QFC Authority, explained how the QFC were leading by example. He said: “At the QFC, we believe in equal opportunities for everyone. This is why we are proud to announce that we will soon be launching a tailored internship programme for young professionals with hearing-impairment across all our entities. We are also excited to be working with the Qatar Finance and Business Academy (QFBA) to develop a higher diploma course using sign language to teach business and finance, which I hope to update you on in the near future.”
At only 13 years, Njoud is already an honorary ambassador of the Qatar Cancer Society (QCS) and is the daughter of hearing-impaired parents. Through her large following on social media (@_Njoudalkubaisi) she aspires to share the sounds of life with everyone.

The Peninsula

DOHA: The Qatar Financial Centre Authority (QFCA) has revealed its latest television commercial (TVC), featuring a remarkable communicator and one of the region’s youngest sign language interpreters, Njoud Al Kubaisi. The TVC which also features her father, Mohammed Al Kubaisi, is part of the QFC wider corporate social responsibility (CSR) campaign aimed at raising awareness on the challenges faced by the hearing-impaired and encouraging companies to integrate them within their workforce.
Yousef Fakhroo, Chief Marketing and Corporate Communications Officer at the QFC Authority, explained how the QFC were leading by example. He said: “At the QFC, we believe in equal opportunities for everyone. This is why we are proud to announce that we will soon be launching a tailored internship programme for young professionals with hearing-impairment across all our entities. We are also excited to be working with the Qatar Finance and Business Academy (QFBA) to develop a higher diploma course using sign language to teach business and finance, which I hope to update you on in the near future.”
At only 13 years, Njoud is already an honorary ambassador of the Qatar Cancer Society (QCS) and is the daughter of hearing-impaired parents. Through her large following on social media (@_Njoudalkubaisi) she aspires to share the sounds of life with everyone.

The Peninsula