beIN Media Group and CBS Studios International in content deal
09 Aug 2017 - 2:08
beIN Media Group, the leading pay TV and entertainment platform in Mena (Middle East and North Africa), and CBS Studios International yesterday announced an exclusive multiplatform licensing agreement for CBS and The CW programming.
For the first time, beIN Media Group’s portfolio of entertainment channels will broadcast hit CBS series including action-drama Macgyver; the CBS All Access original series The Good Fight; the number one new series on US television, Bull; CBS’ 2017 summer event series, Salvation; and Emmy Award-winning The Late Late Show with James Corden. The agreement will also cover the first-window rights to a selection of CBS and The CW’s new slate series, which will be available to beIN subscribers day-and-date with the US broadcast. This includes new crime drama Instinct, starring Alan Cumming, military series Seal Team, starring David Boreanaz, and THE CW’s new drama Valor. This agreement also enables beIN to stack CBS content on the beIN On-demand platform. beIN subscribers will be able to watch CBS series as and when they want, as part of their subscription (SVOD service), catch up on it in case they missed any important episode, and also watch box sets of their favourite series.
“We are excited to be working with the beIN Medi Group on this significant agreement for the Mena region,” said Stephen Tague, Executive Vice President, Client Relations, EMEA, CBS Studios International.
“The deal further demonstrates CBS’
ability to produce industry-leading programming that helps drive subscription platforms and entertain audiences around the world.”
Yousef Al Obaidly, Deputy CEO of beIN Media Group, was equally excited about this relationship between beIN and CBS. Commenting on this development, he said, “beIN is extremely pleased to welcome CBS to beIN network. Through this deal, TV lovers in MENA will be able to watch a wide selection of great series on beIN SERIES channel. This agreement cements beIN’s position as a premium content broadcaster in MENA.”
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to more than 200 markets in more than 60 languages.