NBK launches AMG Performance Center at Salwa Road

 13 Apr 2017 - 0:06

NBK launches AMG Performance Center at Salwa Road
NBK Chairman and CEO Sheikh Nawaf Nasser bin Khaled AI Thani with other officials at the newly-opened AMG Performance Center at the Salwa Road showroom. Pic: Kammutty VP / The Peninsula

The Peninsula

Nasser Bin Khaled (NBK) Automobiles, the authorised general distributor of Mercedes-Benz in Qatar, has inaugurated the dedicated Mercedes-AMG Performance Center in its showroom at Salwa Road.
The new AMG Performance Center was inaugurated by NBK Chairman and CEO Sheikh Nawaf Nasser bin Khaled AI Thani and attended by Khaled Sha’aban, NBK Automobiles General Manager; Dennis Obermeier, AMG Senior Executive, Mercedes-Benz Cars Middle East FZE; distinguished guests and members of the media.
Extended on an area of 550sqm, the newly-opened AMG Performance Center was renovated, refurbished, re-designed per the latest update AMG global retail guidelines. It can host up to 8 Mercedes-AMG cars, with special customer service, state-of-the-art technology, and large LED screens that show the features and high performance of Mercedes-AMG cars.
Customers of AMG can now get a better understanding on the distinctive features of the Mercedes-AMG cars, in terms of engine, technology, interior and exterior designs. The centre will also have a luxury lounge that offers clients the best services.

 

NBK Chairman and CEO Sheikh Nawaf Nasser bin Khaled AI Thani and Khaled Sha’aban, NBK Automobiles General Manager; with other dignitaries at the inauguration.

 

Khaled Sha’aban said: “We are pleased to inaugurate the new Mercedes-AMG Performance Center at our showroom which comes within our continuous development plans. We are happy to strengthen our ties with Mercedes-Benz and launch this dedicated state-of-the-art centre equipped with latest technology, to demonstrate the specs and features of Mercedes-AMG cars, and provide high standards of customer service”.
“The new Mercedes-AMG Performance Center reflects the core values of the brand in terms of high performance, aggressive design, and unlimited power. It will offer the customers more choices to add their personal touches on their cars to reflect their own ambition and style,” Sha’aban continued.
The three distinctive letters AMG embody automotive high performance, exclusivity and dynamic driving pleasure. Mercedes AMG specialises in unique, high-performance vehicles; its sporty saloons, SUVs, coupés, cabriolets, roadsters and specially built one-off models constitute a product portfolio which meets its customers' every wish.

 

NBK Chairman and CEO Sheikh Nawaf Nasser bin Khaled AI Thani with other officials at the newly-opened AMG Performance Center at the Salwa Road showroom. Pic: Kammutty VP / The Peninsula

 

Mercedes AMG has overall responsibility for developing the design, aerodynamics, interior as well as the powertrain, engine, suspension, brakes and electronics — right up to granting final approval for production of the complete AMG vehicle. The image of Mercedes-AMG as the successful performance brand of Mercedes-Benz is reflected in its impressive successes in the world of motorsport and its unique vehicles. Today it is a one hundred percent subsidiary of Daimler AG and is the group's technological spearhead in the high-performance car segment. The Mercedes-AMG brand promise of "Driving Performance" stands for state-of-the-art technology and pure driving excitement.
All work stages are subject to the stringent Mercedes-Benz quality criteria which also apply to all other series-production engines. After all, even an AMG high-performance engine must exhibit the reliability and long operating life typical of a Mercedes. The AMG design language stylistically emphasises the car’s high level of driving dynamics. It integrates technical requirements such as wider wheel arches and other motorsport features into a total work of art.
The technology of AMG high-performance automobiles differs fundamentally from that of other cars. The staff of the AMG Design Center integrates the high-performance technology into the vehicles while creating a muscular and well-proportioned exterior.
Each AMG model is an all-round performance vehicle which excites with unique power delivery, tantalising engine sound, excellent handling and a direct driving sensation. The proverbial exclusivity also comes as standard, as do outstanding quality and precise workmanship. In brief: all Mercedes-AMG models embody the levels of engineering and craftsmanship which are typical of the brand.