Brand reputation costs $200,000 to repair

 16 Apr 2016 - 16:26

Brand reputation costs $200,000 to repair
"It doesn’t matter how big or small your company is – a damaged reputation can harm any business equally,” says Konstantin Voronkov, Head of Endpoint Product Management, Kaspersky Lab.


DOHA: The average cost of brand damage incurred by small and medium-sized businesses was more than $8,000, while the damage to enterprises exceeded $200,000, says one of the findings of a study by Kaspersky Lab and B2B International. The findings were part of a survey which covered  over 5,500 IT specialists from 26 countries, including Saudi Arabia in 2015. More than half of the c companies—57 per cent --admit that these incidents dented their reputation.

Reputational damage depends whether or not the incident a public knowledge. Twenty two per cent of the global respondents say information about incidents were leaked to the media.

The damage can be measured by the amount a company has to spend to restore its image. Every fourth company was forced to seek assistance from external PR consultants.

Interestingly, over the last three years, businesses have begun to pay more attention to a positive reputation.

"It doesn’t matter how big or small your company is – a damaged reputation can harm any business equally,” says Konstantin Voronkov, Head of Endpoint Product Management, Kaspersky Lab. “It is important to take all possible measures to ensure information security. Complex multi-tier protection of every element of the corporate IT infrastructure will help safeguard the company from both information leaks caused internally and hackers penetrating the network."

To provide multi-level information security, Kaspersky Lab offers a portfolio of solutions and services for every element of the corporate infrastructure. It includes integrated solutions such as Kaspersky Endpoint Security and Kaspersky Small Office Security, and specialized solutions such as Kaspersky Security for Mobile, Kaspersky Fraud Prevention, and Kaspersky Security for Virtualization, while extended support services can make protection even more robust.

The Peninsula