‘The Journey of Glory’ campaign concludes
23 Aug 2017 - 1:34
Nasser Bin Khaled (NBK) Holding concluded its National Campaign ‘The Journey of Glory’ allowing the people of Qatar to sign Mercedes-Benz vehicles used as ‘billboards’.
‘The Journey of Glory’ travelled for two weeks to key landmarks in Qatar where people of Qatar showed solidarity with Qatar and its leadership.
Launched on August 6 at the headquarters of Nasser Bin Khaled Holding, ‘The Journey of Glory’ used two bespoke mobile ‘billboards’ using two Mercedes-Benz cars to carry the signatures and testimonials of people. Sheikh Nawaf Nasser Bin Khaled, Chairman and CEO of NBK Holding, was first to sign the cars at a special ceremony along with Sheik Nasser bin Nawaf, second Deputy CEO, along with NBK Holding staff and valued partners.
Sheik Nasser bin Nawaf, second Deputy CEO of NBK Holding, said, “Our campaign “The Journey of Glory” has accomplished huge success and received overwhelming response from the people who expressed their emotions, loyalty and solidarity with Qatar and its wise leadership. We, at Nasser Bin Khaled Holding, will remain committed to our community, and will continue to support our national economy and development.”
The two ‘billboard’ vehicles taking part in the ‘The Journey of Glory’ were decorated with the photo (drawing) of Emir H H Sheikh Tamim bin Hamad Al Thani and the slogan ‘Tamim is Glory’. The journey toured main landmarks in Qatar including Museum of Islamic Art, The Pearl-Qatar, Aspire Park, Souq Waqif, Katara and number of malls. Nasser Bin Khaled Holding was founded 50 years ago.
It started its business with trading and distributing international brands in Qatar, and expanded its scope to include major investments in the industrial and commercial sectors. NBK Holding has become a major contributor in Qatar’s economy. The holding company has a group of companies in various fields.