Alfardan Automobiles brings MINI City to Qatar
24 May 2017 - 23:23
Alfardan Automobiles, the official MINI importer in Qatar, unveiled the interactive MINI City experience at Villaggio Mall in Doha, giving thousands of MINI fans and car enthusiasts access to some of the brand’s most popular models.
The MINI City display is open till May 27 and offers great value-additions to customers looking to purchase the all-new MINI Countryman launched in Qatar in March 2017, as well as the MINI 3-Door and MINI Convertible. Customers will have the opportunity to purchase a new MINI John Cooper Works Hatch or Convertible with special offers which includes a five-year MINI Service Inclusive or 60,000km, and a three years or unlimited mileage warranty, whichever comes first.
Customers can also get a chance to get their hands on a phenomenal package for any MINI model, which includes a two-year warranty, unlimited mileage, and a MINI Service Inclusive for three years or 40,000km (whichever comes first).
Visitors are invited to venture into the MINI City, an all encapsulating space inspired by the individualistic spirit of the MINI Hatch and the adventurous spirit of the MINI Countryman. The interactive display invites one and all to come and discover their MINI personality through five different districts; MINI District, MINI Connected, MINI Art; MINI Beach and MINI Customize.
The MINI fun starts at the MINI registration zone, where basic information about the stand, zones and associated engagement activities will be shared with guests. MINI District, inspired by the age-old Monopoly game, fans can blast to tunes at a first ever car karaoke experience, by choosing a song from the playlist on the iPad, pick up the Bluetooth microphone, play the song and sing their hearts out. At MINI beach zone, customers are encouraged to put their balance to the test and show off their tricks using the Nintendo WII Surf & Skate game. At the MINI Countryman zone, customers will have the opportunity to test their patience and resilience with a sailor’s knot tying activity.
Ihab Allam, General Manager of Alfardan Automobiles: “The MINI City, a unique stand that portrays the different characteristics of MINI, is another great activation that we have brought to Qatar which further reinforces our position as the undisputed MINI specialists in the region. Such activations give the public and car enthusiasts the opportunity to take a closer look at some of the exceptional models from MINI, including the iconic MINI 3 Door Hatch and MINI Convertible, and the all new MINI Countryman.”
The MINI Convertible comes in three engine variants of MINI TwinPower Turbo Technology where there is a 3-cylinder petrol engine with 100 kW/136 hp for the MINI Cooper Convertible and a 4-cylinder petrol engine with 141 kW/192 hp for the MINI Cooper S Convertible, JCW 172kW/231 hp alongside with options of 6-speed Steptronic transmission or 6-speed Steptronic sports transmission.
The new MINI Countryman (combined fuel consumption: 7.0 – 2.1 l/100 km; combined CO2 emissions: 159 – 49 g/km) achieves its unique standing among direct competitors due to its powerfully expressive design, efficiently shaped bodywork and in particular its unmatched driving agility. The latest version of the all-wheel drive system ALL4 ensures driving fun beyond paved roads, too. What is more, the new MINI Countryman is the first model of the brand to be available with a plug-in hybrid drive. In the form of the MINI Cooper S E Countryman ALL4 it has a range of up to 40 kilometres running on electrical power alone.