Lexus Design Award 2018 open for entries

 25 Jul 2017 - 0:29

Lexus Design Award 2018  open for entries

The Peninsula

Continuing its commitment to a better world through design, Lexus International yesterday announced its call for entries for the Lexus Design Award 2018. Launched in 2013, the award is an international platform to identify and recognise the next generation of global creators and designers.
Every year, thousands of young creative talents from around the world aspire to be selected for the final round. Those twelve finalists and their works will be introduced to the design community and beyond at Milan Design Week 2018; four of the finalists will be mentored by established global designers and given a production budget of JPY 3 million (equivalent to AED 98,000?) to create actual prototypes.
This year’s creative theme for the Lexus Design Award 2018 is ‘CO-,’ a Latin prefix meaning ‘with or together in harmony.’ Lexus believes that great design can ensure the harmonious coexistence of nature and society. According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, “The Lexus Design Award 2018 continues the Lexus brand’s commitment to supporting the next generation of designers to build a better future for all through design. It reflects the passion for design that drives Lexus forward as a brand while extending our values and design ethos to a wider global audience. This year’s theme, ‘CO-,’ symbolizes Lexus’ belief in the power of design, and provides applicants with an inspiring topic around which to present their creative ideas that help make the world a better place. We greatly appreciate the support we have received over the years from our customers and design enthusiasts around the world for the Lexus Design Award.”
The judges and mentors for the Lexus Design Award 2018 will be announced in August 2017. As in previous years, Lexus will be partnering with a select group of renowned professionals who embody design excellence at the front lines of creativity around the world and who share the brand’s belief that great design can make the world a better place.  During Milan Design Week, all the finalists’ works will be displayed at the Lexus experiential space. Judges will then assess the four prototypes to choose the Grand Prix winner for 2018. Previous winners have gone on to enjoy success and further develop their ideas into viable products.
Entries to the Lexus Design Award 2018 competition will be accepted from July 24 through October 8, 2017. For more information on the application process, please visit LexusDesignAward.com. The twelve finalists will be announced in early 2018.