QNB signs contract with Football star Xavi as brand ambassador

 26 May 2016 - 1:58

QNB signs contract with Football star Xavi as brand ambassador
Yousef Darwish, QNB’s GM – Group Communications, with international star soccer player Xavi Hernandez.

DOHA: QNB has announced the signing of a contract with international star football player Xavi Hernandez, by which Xavi will be brand ambassador for the Group. 
The contract will give QNB exclusive rights to use Xavi’s image in its promotional materials and campaigns to promote the Group’s products and services, as well as in its events and sponsorships and any other marketing materials and promotional campaigns in the Middle East and Africa, as well as India, China, Southeast Asia, and the bank’s branches and representative offices in these areas.
In a special event to celebrate the occasion, Yousef Darwish, QNB’s GM – Group Communications, signed the contract with the former Barcelona player and current Qatar’s Al-Sadd Sports Club midfielder Xavi Hern?ndez Creus. 
“Spanish football star Xavi is considered one of the best playmakers in the international football, just as our Group excels in the international banking sector as the leading financial institution in the Middle East and Africa as well as the most valuable brand in the region. That is why our Group chose Xavi as its brand ambassador,” said Yousef Darwish. 
He added that the agreement included Xavi’s appearance as a QNB brand ambassador in many promotional and marketing campaigns, as well as QNB events and sponsorship events in Qatar and abroad. He stated that the materials will be appearing soon in chosen Middle East and Asian markets.
Xavi commented on his signing of the contract with the Group, saying: “I am pleased with this partnership with QNB Group, which has become an icon for excellence in the banking sector for its unique services, as well as its great and much appreciated efforts to support CSR projects and initiatives in all the societies in which it operates.”
Xavi deservedly won the Player of the Year award during the Euro 2008 and 2009 UEFA Cup Finals. Xavi also played on the Spanish national squad that won the 2010 World Cup, earning many nicknames from his admirers and football fans worldwide, including “the maestro” and “the king”.
The Group’s presence through its subsidiaries and associate companies extends to more than 27 countries across three continents providing a comprehensive range of advanced products and services. 

The Peninsula