AURA Hospitality group to launch four new concepts by year-end

 27 Aug 2017 - 15:05

The Peninsula

AURA Hospitality & Food Services, in collaboration with its sister concern, Palma Hospitality Group, has announced to continue  executing its aggressive growth strategy. The group is set to launch four new concepts during the fourth quarter of this year.

With new operations, the F&B group will boost its portfolio to 26 brands and 47 outlets by year-end.

“AURA Hospitality & Food Services has been in expansion mode throughout the last two years, along with our sister concern Palma Hospitality Group, we are now set to open three more exciting restaurant concepts which will expand our portfolio to 26 brands and 47 restaurants – the largest of any F&B operator in Qatar,” said Charbel Mhanna.

CEO of AURA Hospitality & Food Services. “Each of our upcoming restaurants will bring something novel and refreshingly unique to the table, continuing our strategy of creating differentiated F&B brands that stand out from the crowd by offering guests a level of quality, authenticity, service and ambience that is truly outstanding.”

The group’s upcoming openings include Jwala, a contemporary Indian restaurant in Megapolis offering a unique culinary journey through the different regions of India; Gahwetna, an exclusive Qatari coffee shop in Medina Centrale which is owned by Palma Hospitality Group; and SMAT, a one-of-a-kind concept that will offer guests the ultimate Qatari dining experience.

“Lately, we have been placing a lot of emphasis on bringing to the market distinctive restaurant concepts that recreate the time-honored culinary traditions of Qatar and the Arabian Peninsula, and the list continues to grow with the impending opening of SMAT and Gahwetna. SMAT – which will be strategically located on the Corniche, just above our award-winning fine dining restaurant Orient Pearl – in particular is a key project for the group, and will make a standout addition to our portfolio of locally-inspired concepts,” Mhanna added.

In addition to the three F&B brands, the group will also open the much-anticipated Minipolis in Q4 2017 under the umbrella of Palma Hospitality Group. Located within Megapolis, the biggest indoor entertainment centre in Qatar, Minipolis is an in-house concept designed to offer toddlers and youngsters a space that is fun, safe and educational, and its opening will further cement Megapolis’ reputation as the go-to destination for young families in Qatar.

The addition of these new brands to the AURA portfolio follows on the heels of several recent openings for the group that included Life with Cacao, a gourmet dessert shop designed as the ultimate haven for chocolate lovers, Arabic restaurant Basta 23, which is due to inaugurate its third outlet in Doha soon, Build It Burger, an innovative burger concept that allows diners to customize burgers to their preferences.