AAB launches sedan Lexus LS500 & LS500h

 27 Nov 2017 - 9:16

AAB launches sedan Lexus LS500 & LS500h
Dr Nasser Abdulghani Al Abdulghani, Chairman of Abdullah Abdulghani and Brothers Co (AAB); with Seiichi Otsuka, Ambassador of Japan to Qatar; Abdulrahman Abduljaleel Al Abdulghani, Vice-Chairman, AAB; Toshiyuki Nakahara, Project GM, Lexus International (Lexus); Shinji Kishida, Deputy Chief Engineer, Lexus; R K Murugan, CEO, AAB; and other officials; during the launch of all-new 2018 Lexus LS 500 and LS 500h at a function held at Mondrian Hotel in Doha on Wednesday. Pic: Salim Matramkot / The Peninsula

The Peninsula

AAB today repeated history by announcing the launch of the all-new, fifth-generation LS500 & LS500h flagship sedan for 2018 in Qatar.

Equipped with several world-firsts and Lexus’ first performance, design, and safety features, the new premium passenger car is set to not only win the hearts of the region’s luxury enthusiasts, but also redefine luxury driving in a more stylish manner. Combining painstaking craftsmanship with Lexus’ expertise and attention to detail, the flagship sedan embodies Lexus’ evolution as a luxury lifestyle brand committed to surprising and delighting its customers. 

The event was attended by Dr. Nasser Abdulghani Al Abdulghani AAB Chairman &  Seiichi Otsuka, Ambassador of Japan to the State of Qatar along with R K Murugan AAB Chief Operating Officer-ACEO in addition to senior delegation from Lexus International and AAB Senior Management. 

Setting yet another benchmark in driving dynamics, customer experience, and comfort, inside and out, the new LS reflects a strong, uniquely Japanese identity and approach to luxury, and offers innovative technology with a human touch. The all-new LS was designed to be the brand’s latest global citizen, available in over 90 countries. 

“Not only will the LS symbolize the Lexus brand, but it will also become the definitive new-generation luxury car embodying Japanese tradition and culture.

Developing such a flagship model required a massive paradigm shift. Rather than being bound by the conventions that had defined luxury cars in the past, we aimed to create a car with an innovative, emotional, and sensual appeal that would draw customers’ eyes away from other luxury cars and provide entirely new values,” said LS Chief Engineer Toshio Asahi. 

Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative ?Office, Toyota Motor Corporation, said: “Considered to be in a new league of its own, the all-new LS sedan builds on the flagship vehicle’s enduring DNA for smooth and powerful performance, which in combination with its remarkable quietness and exceptional comfort, symbolizes the true essence of the LS. In addition to its styling that delivers a bold coupe silhouette while offering a spacious interior, the fifth-generation LS offers an emotional driving experience and is equipped with a host of cutting-edge technologies. In many ways, this LS flagship sedan exemplifies our new approach to create amazing experiences for our customers, and ignite their emotions through innovation that promises a truly engaging driving experience.”