Eleventh Heya Arabian Fashion Exhibition opens

 28 Apr 2017 - 22:30

Eleventh Heya Arabian  Fashion Exhibition opens
Seiichi Otsuka, Japanese Ambassador to Qatar, at the opening of the 11th Heya Arabian Fashion Exhibition at the DECC yesterday. Pic: Baher Amin / The Peninsula

By Amna Pervaiz Rao / The Peninsula

The 11th Heya Arabian Fashion Exhibition opened yesterday at the Doha Exhibition and Convention Center.

The opening ceremony was led by Mashal Shahbik, Director of Tourism Events and Festivals at Qatar Tourism Authority (QTA), and Esraa Abel, Design Creationz spokesperson, in the presence of more than 300 people including ambassadors of various countries.
Heya showcases authentic Arabian fashion designs of abayas, kaftans, veils, jalabiyas, shaylas, and evening gowns with over 250 exhibitors participating, which include 100 Qatari exhibitors.
Elisabete Reis, Debaj’s Brand Creative Director, told The Peninsula during the opening ceremony: “This year our collection is a follow-up of our previous collection which was the combination of New York 50s theme. That collection was named after the famous actress “Audrey”. This time, I am going to showcase a very innovative idea with embroidery which includes beautiful colours maintaining the unique and stylish touch of New York.”

Debaj and Anara presented their spring/summer collection at the grand opening show followed by Amy Designs, Dar Taraf, Qmall and Vintage, who displayed a stunning catwalk preview to an enthralled crowd; Dar Naseem Al Andalos from Bahrain, Eriko from Japan, Elsa Baretto from Portugal and Isabel Nunez and La Condesa from Spain.

Commenting on the successful opening of Heya, Mashal Shahbik, Director of Tourism Events and Festivals, said: “Bringing the world’s attention to Qatar, Heya Arabian Fashion Exhibition caters to the growing global demand for modest and Islamic fashion, predicted to be worth $368bn by 2021. The show’s growing success provides a high-profile platform and launch pad for established and up-and-coming local and GCC designers, while strengthening Qatar’s reputation as an emerging hub for business and tourism.”

Esraa Abel, an official at Design Creationz, who has delivered Heya to Qatar for the past three years, said: “Witnessing such an eclectic mix of visitors coming to celebrate Arabian Fashion underlines the show’s reputation and continuing success. We are proud of the recognition and excitement Heya generates as it continues to mature. Enthusiasts don’t just come here to shop, they want to find out more about fashion trends and gain unique insights. Heya represents a blend of art, couture and luxury and a unique experience of Arabian cultural heritage.”

Heya has started workshops from internationally-acclaimed French fashion school, ‘The École supérieure des arts et techniques de la mode,’ or ESMOD, on ‘Islamic Fashion’ at 12:30PM and ‘How to launch your Fashion Brand’ at 3:30PM, followed by a Japanese Kimonos workshop presented by Chino Funeno at 6:15PM.

Fashion shows start at 5:20pm by Farah Boutique, Utruj and Buttons Designs, at 6:50pm Jewyn by Eriko will hit the catwalk, and Joll Designs, Gold Dust, Jino and Palais Des Arganoat 8:00pm.

Visitors at the show today can take part in an ‘All About Skin’ workshop hosted by Maison de Joelle at 10:30am, or ESMOD’s ‘Careers in Fashion Industry’ at 12:30pm and ‘Fashion Marketing’ at 3:30pm. Following this, Salma Manouri, AbadiNajia’s collection will hit the catwalk at 5:20pm, with Portuguese designers on show at 6:50pm and Guin, Alzaina Collection, Jabador, Waad Collection closing the catwalk at 8:00pm. At 6:15pm, visitors are encouraged to attend the panel discussion on ‘Uncover the Marriage of Textiles and Fashion.’