Qataris among top shoppers at Heathrow
29 Sep 2016 - 1:55
By Amna Pervaiz Rao / The Peninsula
DOHA: Qatari nationals are among the top five nationalities using Heathrow Personal Shopper service with an average spending of QR1,464 on fragrances and up to QR4,880 on beauty products per visit.
Heathrow Airport’s New Global Fragrance Report revealed this yesterday. The report further reveals that oriental fragrances featuring spices such as cinnamon and ginger are the most popular among Qataris. The Emiratis are also included in the top five nationalities using the personal shopper service.
The report says that over 2.6 million bottles of perfume are sold at Heathrow each year. Heathrow is the UK’s hub airport, home to more than 80 airlines connecting to more than 180 destinations. Every year Heathrow welcomes over 70 million passengers with a commitment to ‘making every journey better’.
The fragrance report further says that Qataris and Emiratis typically spend QR3,904 per visit to any Heathrow Personal Shopper outlet. The most popular brands among the GCC customers are Chanel, Givenchy, Louis Vinton, Bulgaria, Yves Saint Laurent, Cartier, Gucci, Tom Ford, Christian Dior, Burberry, Bodega Veneto and Harrods. Typical customers use the personal shopper service twice each year.
The report reveals that according to the latest data from World Duty Free, the most popular fragrances among Qataris are those with an overarching oriental scent, includingthe YSL Oriental Collection, Dior Sauvage and Giorgio Armani Prive Rose D’Arabie.
Fresh scents including mint and mandarin feature as favourites in India while spicier, oriental scents such as cinnamon and ginger are preferred by those in Qatar, according to report.
Heathrow’s new fragrance report also reveals that, as a nation, Germans are most likely to follow their nose when choosing a new fragrance, with two in five people (40%) attracted to specific notes in a scent.
Indians, on the other hand, is all about the brand name, with nearly a quarter (22%) admitting that they would choose a fragrance based on the designer. Chinese are the most led by iconic scents, with one in four (26%) saying that they are attracted to iconic fragrances because of their popularity. Globally, it seems that Brits are the least likely to be influenced by celebrities, with only 2%choosing a fragrance based on a celebrity endorsement.
Chris Annetts, Heathrow’s Retail and Service Proposition Director said: “September is a really exciting month for us when it comes to fragrance. Heathrow is home to around 3,405 fragrances across 104 brands. We have both exclusives and new season fragrances, including a new floral exclusive Tom Ford Vert Boheme, as well as a new season fresh CK One Gold. We wanted to celebrate our amazing collection by bringing the scents to life and helping our passengers better understand the fragrance notes they enjoy the most. Larry’s floral artwork is a fantastic way for Qataris to explore new fragrances as well as enjoy their favourites when they fly with us.”
Heathrow, yesterday also announced an exclusive new collaboration with Michelin-starred British chef Jason Atherton, who will be bringing some of his award winning dishes to Heathrow VIP, offering customers a taste of the contemporary gastronomy from his restaurants including Pollen Street Social and Burners Tavern.