Qatari products to be displayed prominently

 30 May 2017 - 0:09

Qatari products to be displayed prominently
People shop for Ramadan in a mall in Qatar. Pic: Abdul Basit / The Peninsula

The Peninsula

The Ministry of Economy and Commerce, in cooperation with shopping malls and large retail outlets, has unveiled the “National Product” initiative.

Under this initiative, malls and large retail outlets will clearly display local products and goods bearing the slogan “National Product” to facilitate consumers’ access to these products, said a statement.

“National Product” initiative has been launched under the theme “Together to Support National Products” and aims to support and market national products in the local market as well as to support and ease investors’ access to consumers in addition to opening markets to merchants and investors seeking to launch new products.

The National Product initiative builds on the Ministry's efforts to open new markets to investors and support competitiveness in the food and consumer goods sector as well as to enhance price competitiveness and the availability of products, which will positively affect the national economy. National products are of high quality and are sold at reasonable prices in addition to the availability of a multitude of products across markets.

The initiative comes within the framework of the ministry’s Ramadan initiatives under the theme #Aqal_Min_Al_Wajeb”, the Arabic for “#The_least_we_can_do”.

The initiative will contribute to the state’s efforts to prioritise national products as part of its strategic plans and the pillars of its economic diversification strategy aimed at achieving the Qatar National Vision 2030.
National products will contribute to the creation of new economic activities and increase the contribution of non-oil sectors to GDP as well as the competitiveness of the national economy.

Consumer support for local industries also plays an important role in increasing the share of national products in the domestic market, enhancing their competitiveness globally and bolstering Qatar's exports.

The "National Product" initiative builds on the Ministry's efforts to open new markets to investors and support competitiveness in the food and consumer products sector as well as to enhance the price competitiveness and availability of products.

Last year, the Ministry abolished the monopolies of commercial agents over 35 basic food and consumer products, opening the market to various importers.

The Ministry will also launch new initiatives aimed at bolstering partnerships between consumers and merchants such as “Ataa”—Arabic for “Giving” initiative.

The Ministry also launched the "discounted consumer goods" initiative and will unveil the outcome of Al Baraka corporate social responsibility programme launched last year, as well as other initiatives to regulate markets and stimulate commercial sectors.