New Infiniti showroom opens doors in Doha

February 20, 2012 - 1:18:26 am


Hisham Al Mana, Gilles Normand, Kamal Al Mana and other officials at the inauguration ceremony of the new Infiniti showroom. RIGHT: The view of the showroom from the outside.SALIM MATRAMKOT

Saleh Al Hamad Al Mana Co, the exclusive distributor of Nissan, Infiniti and Renault in Qatar, opened the new Infiniti showroom recently.

The new showroom is built on the Infiniti Retail Environment Design Initiative (IREDI) platform, Infiniti’s unified global standard.

Set amidst the glittering interiors and the elegant lighting, the inauguration was marked by great pomp and show. The Infiniti models were driven down alongside beautiful models who walked the runway. The Showroom was inaugurated by Hisham Al Mana, Chairman, Kamal Al Mana, Executive Director, Saleh Al Hamad Al Mana Co, alongside Gilles Normand, Corporate Vice President, Africa, Middle East and India (AMI).

Speaking at the showroom inauguration Hisham Al Mana reinforced the commitment Saleh Al Hamad Al  Mana Co and Infiniti brand in providing world class products and delivering total ownership experience to customers.

He further added: “Our investment in this new facility is a testimony to our commitment to our customers in Qatar in providing highest quality products and ownership experience. At the heart of our strategy is what we call the ‘Infiniti Total Ownership Experience. It is at the core of what we do, ensuring quality service is an interwoven feature of our extraordinary vehicles. It is our collective objective to ensure that every aspect of ownership is a rewarding experience for our customers. Great efforts have already been made by us to embed this philosophy into the New Infiniti facility inaugurated today.”

The new showroom design has features that are energetic and modern with an accent on natural materials and open lighting. The layout provides a dramatic reveal of the Infiniti vehicles and highly convenient functional areas. That philosophy is to have their own unique ‘look and feel.

The IREDI concept includes two aspects, a dynamic exterior which gives visitors a sense of warmth. A glass wall and the Infiniti logo with strong visual impact at night are some of the most distinctive features of the showroom from outside. Secondly, the interior includes a spacious separate lobby area and an artistic layout of the exhibition area. The IREDI compliant showroom places a high degree of focus on customer service.

According to a company statement Infiniti is the fastest growing Japanese luxury automotive brand in the region at the start of a new six-year growth plan that will see sales rise to take 10 per cent of global luxury market sectors by 2016. “Infiniti symbolises craftsmanship, Invigorating Luxury, Breakthrough technologies with Inspired Performance models - from the class-leading Infiniti QX56 SUV, to the technologically-advanced Infiniti M full-size luxury sedan; the complete Infiniti G range of cabriolet, coupe and sedan to its ever-popular crossovers Infiniti FX and Infiniti EX. Its inspired performance, luxurious comfort craftsmanship and style provide a superior alternative to other European and Japanese luxury sedans.”