With the recent developments in 3D technology it’s clear to see that 3D has come a long way since its last inception in the 90’s. People’s fascination with this new technology after experiencing 3D in cinemas was a big success and had created a demand to enjoy the same experience at home.
From sci-fi to sports, documentaries to kids' flicks, 3D is the next big thing for the world of home theater. HDTV may make your image look brilliant, but only 3D promises explosions that make you jump back and landscapes that seem to be rolling into your TV.
The way 3D TVs work is by displaying a slightly different image to each eye. The TV shows two separate pictures for each frame, one for the left eye and one for the right eye. These pictures are slightly offset which creates the illusion that you're seeing something from more than one angle, portraying it in real depth. The 3D glasses then synchronize this display, providing the most vivid 3D image available.
“Samsung has backed the 3D revolution. With its new premium C9000 3D LED TV, we’re talking about the clearest, most dazzling 2D pictures seen to date, all from a TV that's incredibly slim at just 7.98mm, and delivers 3D effects that are simply awe-inspiring,” said Justin Shaw, General Manager, Digital Media Business, Samsung Gulf Electronics.
If you remember when you purchased your first HD TV, you soon realized it was a worthwhile investment as more and more HD content from various sources became available. Well, it’s the same with 3D. So far, the success of digital 3D has been overwhelming. Movies such as James Cameron’s Avatar, Tim Burton’s Alice in Wonderland, the Disney sequel step up 3D and many more like Chicken Little, Beowulf, Hannah Montana and U2 3D have already been released.
Not everyone is swayed by such blockbuster movies. However, with the introduction of 3D channels, events like football matches and motor racing will be significantly improved and matched with superior sound – all in the living rooms of sports fans ready to be a part of the experience again. The FIFA World Cup 2010 was the first major global sporting event broadcast in 3D across the region by Al Jazeera Sport. The sports network is in the process of building two 3G (3Gbps) studios that are designed to facilitate better transmission of HD and 3D signals, pointing towards a new dimension in sports viewing.
The amount of material available in 3D will inevitably increase over time and eventually a large percentage of new programs will be available in 3D while Blu-ray remains the perfect vehicle for delivering 3D to the home given its high capacity and ability to carry 2 high-quality Full HD video streams.
“In addition, Samsung’s new line-up includes innovative 2D to 3D conversion; one of Samsung’s must have features in its new line-up. With some powerful processing and smart algorithms Samsung 3D TVs are able to convert the 2D content into a 3D Stereoscopic effect, all in real time,” said Justin.
"What most consumers may not realize is that Samsung 3D TV’s are first and foremost high performance 2D televisions, displaying outstanding images, whilst still offering a wealth of the latest high tech features such as Internet @TV, Samsung All Share (DLNA) and 3D functionality that make them future proof, allowing consumers to enjoy the 3D experience as more content comes on stream,” said Justin.
3DTV has been available from a number of manufacturers since Spring; and the content will follow quickly. This content is going to arrive much faster than HD did and that’s what will spur the 3D movement.
“Of course, as with all new technology, not everyone will be an early adopter, but as more content becomes available and with movies like Avatar, Alice in Wonderland, Toy Story 3 or Clash of the Titans it is clear that 3D is here to stay,” added Shaw.
“As consumers naturally replace their televisions and adopt 3D television, 3D gaming also plays an ever increasing role in driving revenue for the sector. It won’t come overnight, but in time finding a non-3D TV will be like finding a black and white TV,” concluded Shaw
Total of 9.02 million flat panel TV’s shipped
Middle East: Samsung Electronics Co., Ltd. recently announced revenues of 32 billion USD on a consolidated basis for the second quarter ended June 30, 2010, a 17 percent increase year-on-year. For the quarter, the company posted net income of 4.2 billion USD.
Samsung’s digital media businesses – including Visual Display and Digital Appliances – registered sales of 12.28 billion USD, a 20 percent increase year-on-year. Operating profit was 304 million USD, down from 979 billion USD in the same period last year.
In flat panel TVs, Samsung shipped 9.02 million units, up 43 percent year-on-year due to strong growth in developing markets. In developed markets, increased sales of large-sized, LED and 3D-capable TVs drove operating profit. Samsung took a strong lead in the 3D TV market, selling more than 500,000 units following the launch of its new lineup in March.
Digital Appliance sales rose 23 percent from the same period of 2009, supported by demand in developed markets, Russia and some emerging markets.
In the third quarter, demand for flat panel TVs is forecast to increase 20 percent year-on-year. Sales of high-end LED models are expected to rise, accounting for 30 percent of total LCD TV sales during the fourth quarter. Samsung will continue to expand its LED TV lineup and reinforce leadership with its 3D total solution.
Samsung’s growth rate in Flat Panel TV units from 2009 to 2010 for H1 was in excess of 150 percent, whilst LED TV technology grew by more than 600 percent over the same period. Today, one in four LED TV’s sets being sold by Samsung is FHD 3D compatible sets. Overall, Samsung also continues to enjoy the market leading share for LCD TV in the first Half 2010. (LCD 38% QTY, 42% AMT: sourced from GFK Data)
Justin Shaw, General Manager, TV division, Samsung Gulf Electronics, Dubai, said: “ Apart from our market leading quality, design and performance, strong demand for Samsung panels have been driven by three key technology trends; LED Television, 3D TV and Internet Enable Television.”
World's largest listing of newspapers on the web 
