Fifty One East and Rolex sponsor Qatar Total Open

February 19, 2012 - 9:15:28 pm


Action from the Qatar Ladies Open 2012, at the Khalifa International Tennis and Squash Complex.

Doha: Fifty One East, the exquisite retail chain in Qatar, and Rolex, the world’s most renowned brand for timepieces, sponsored the star-studded Qatar Ladies Open 2012 that ended here at the Khalifa International Tennis and Squash Complex yesterday.

Rolex is the official timekeeper for the games which, together with Fifty One East, added glamour, sophistication and style to the tournament.

The Qatar Ladies Open is a highly-awaited sports fixture on the calendar of scores of sports and tennis enthusiasts.

Elie Akar, Retail Buisiness Unit Manager, at Fifty One East said: “The Qatar Ladies Open is another landmark in Qatar’s illustrious sports track record proving once again the country’s unchallenged position as a prestigious and world-class sporting hub. Tennis has always been closely linked to style and glamour and with Rolex on board there cannot be a more perfect fit. We’re are proud to see Fifty One East as a premier partner for all the prominent and esteemed sporting events in Qatar.”

This year celebrates the 10th anniversary of the Qatar Total Open and, as a WTA Premier event, will showcase top players competing for the trophy and a share of the multi-million dollar prize money.

The Qatar Total Open has had a rich history in Doha, having had some of the game’s top players come to the desert. Past winners have included, Martina Hingis, Monica Seles, Anastasia Myskina, Maria Sharapova, Nadia Petrova and Justine Henin.

Fifty One East paves the way for Darwish Holding’s vision to bring forth internationalism in standards in-keeping with the country’s well-respected heritage and identity. Representing Qatar’s coordinates, Fifty One East accentuates Darwish Holding’s role in boosting the country’s developmental endeavors. The company is the longest-standing retail chain in Qatar and an exclusive address for a style-savvy population.The Peninsula