BMW Middle East reports 9 percent sales growth Monday, 23 January 2012 01:35

BMW officials announcing the sales figures.

Building on an impressive performance in 2010, latest figures from BMW Group Middle East have revealed a 9 percent increase in new car sales in 2011 – the most successful year in BMW Group’s history in terms of regional sales.

With a total of 18,657 BMW and MINI vehicles delivered to customers across 14 Middle East markets, the company’s year-end results clearly demonstrate the continued strength of both brands in the region - with most of its importers reporting an increase in sales in 2011 and a number of markets recording double digit growth.

The UAE remained the biggest market, accounting for 47 percent of BMW Group Middle East’s 2011 sales. Abu Dhabi was the highest volume selling market, with a 23 percent growth and 4,436 cars sold while Dubai also witnessed an increase of 23 percent with 4,395 cars sold. Other top performing markets included Qatar by percent (1,265 cars), Saudi Arabia, with a 2 percent sales increase (3,072 cars) and Kuwait and Bahrain both with a 6 percent increase. Also among the markets with the biggest growth were Yemen and Pakistan with 37 percent and 27 percent growth respectively.

Commenting on the Group’s successful year-end performance at the official press conference, Dr Joerg Breuer, Managing Director, BMW Group Middle East said: “The Middle East is enjoying robust growth across all sectors of the automotive industry, with the luxury segment in particular growing substantially. These market factors coupled with the commitment of our importer partners and the launch of seven beautifully-designed and technologically-advanced new models during 2011, have helped drive our 9 percent sales growth.”

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