BMW Group reports 26pc increase in Qatar sales Monday, 06 February 2012 00:15

Alfardan Automobiles has revealed its sales results for 2011, with a 26 percent increase in sales of BMW and MINI vehicles in 2011 over 2010, the highest increase for BMW and MINI in the GCC and Levant. The success signals the strength of the Qatar market and the continued demand for BMW Group cars in the country.

Contributing to Alfardan Automobiles solid performance in 2011, the flagship BMW 7 Series was the top selling BMW vehicle, with a growth of 63 percent over 2010. Combining ultimate style, comfort and luxury with supreme driving dynamics and pleasure, the BMW 7 Series has been designed around BMW’s robust EfficientDynamics strategy to reduce fuel consumption and emissions, making it the most fuel efficient engine in its class.

The BMW 5 Series came next with 30 percent growth over 2010. Combining sporting and elegant design, excellent comfort, the highest standard in efficiency in its class, the BMW 5 Series sets the benchmark in driving dynamics and safety having achieved 5 stars in both the Euro NCAP and US NCAP vehicle safety assessment programmes.

Additionally, the MINI brand’s popularity continues to grow in Qatar with 30 percent growth compared to 2010, Contributing to this impressive result was the new MINI Countryman, the fourth MINI model in the brand’s portfolio and the first MINI to feature four doors, space for up to five persons and an optional all-wheel drive.

Commenting on the company’s exceptional performance, Mohammad Kandeel, General Manager, Alfardan Automobiles said: “Qatar is enjoying robust growth across all sectors of the automotive industry. This combined with launching seven beautifully-designed and technologically-advanced new models during 2011, helped drive our 26 percent sales growth. The increase in our sales confirms the loyalty of our customers and the strength of the BMW brand in Qatar.”

“MINI enjoyed a successful year in Qatar, with sales achieving outstanding results. One of the contributing factors to this growth was the launch of the new MINI Countryman, which opened up a new market segment for the brand and was warmly welcomed by Qatar MINI fans. Sales were further bolstered by the launch of the MINI Coupe towards the end of the year,” he added.

BMW Premium Selection also saw record growth in 2011 with a 149 percent increase, one of the highest results since the programme launched. BMW Premium Selection is the company’s certified pre-owned car programme that offers customers the same peace-of-mind motoring as if they were purchasing a new BMW.

Overall, BMW Group Middle East ended 2011 with an impressive 9 percent growth in sales compared to 2010.  

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