AAB launches all-new Camry 2018

 04 Feb 2018 - 8:46

AAB launches all-new Camry 2018
Officials during the launch of the all-new 2018 Camry in Qatar.

The Peninsula

Doha: Setting new standards for the mid-size sedan segment in design, performance, and comfort, AAB announced yesterday the launch of the all-new 2018 Camry in Qatar. The design of the eighth-generation Camry aims to test the limits of performance and intelligence, infusing the high-end sedan with a refined feel. 

The design team began with a blank slate, using Toyota New Global Architecture (TNGA) as the basis for the all-new platform, units, electronics, and other core components. The result is a striking emotional character, stunningly beautiful design, responsive driving, and premium ride performance. 

“To create something that stirs people’s soul, we have laid out the concept of a new sedan that provides fun and excitement behind the wheel,” said Chief Engineer of the all-new Camry, Masato Katsumata. 

Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative ‎Office, Toyota Motor Corporation, said: “We are excited to launch the all-new Camry and build on the success the car already enjoys in the region. With its exhilarating design, refined interior, stirring driving performance, cutting-edge technology, and class-leading fuel efficiency, the 2018 Camry creates a whole new value proposition while ensuring seamless fun and excitement for driver and passengers alike and reestablish itself as the new standard in the mid-size sedan category.” 

Since its debut in 1982 and subsequent evolution over eight generations, the Camry has come to be embraced by people around the world for its excellent performance, ride quality, and its high level of Quality, Durability, and Reliability (QDR). The car has established an unshakeable presence in the standard mid-size sedan market – both in the Middle East and globally – with total sales surpassing 19 million units.

The all-new Camry provides a comfortable and stable ride with superior handling characteristics, thanks to Toyota New Global Architecture (TNGA), which represents an entirely new strategy to the way the company designs, engineers, and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission, and the GA-K platform.

Available in nine distinctive exterior colours of which two have been newly-developed, including Graphite ME, and Platinum White Pearl MC, which expresses strength and supple flexibility with its warm tint and metallic feel, the 2018 Camry lets customers express their individuality. 

Also, and for the first time in Camry (for the SE grade with V6 engine), there will be two-tone color schemes that accentuate the Camry’s sporty and sculpted shape, and set it apart from the competition.