Lulu Group launches Australian Festival

 07 Feb 2018 - 9:02

Lulu Group launches Australian Festival
The Ambassador of Australia to Qatar, Dr Axel Wabenhorst, along with Director of Lulu Group International, Mohamed Althaf, cutting a cake as part of the Australian Festival.

The Peninsula

Doha: Lulu Group in cooperation with the Australian Embassy has organised the Australian Festival at Lulu Hypermarkets yesterday. Lulu Group has been conducting the Australian festival in their other regions for many years, however, this is the very first initiative in Qatar region.  

The Ambassador of Australia to the State of Qatar Dr Axel Wabenhorst has launched the festival at Lulu Hypermarket, Al Messila, which will run from February 6 to 12. The inaugural ceremony attended by the officials from the Australian Embassy, Yara Elsergany and Lamees Shaat, members of Qatar Australia and New Zealand Business Association (QANZBA), Mohamed Althaf, Director of Lulu Group International and many other dignitaries from various sectors.

Dr Axel Wabenhorst in his inaugural speech has commended the efforts taken by Lulu Group for highlighting and promoting Australian foods and other products in their stores. He was highly impressed with the supporting point of sale materials utilised in-store, and indicated that one of biggest categories of export into Qatar from Australia is beef and lamb.  

Dr Axel Wabenhorst also pointed out that in recent months there has been significant increase in the export of livestock from Australia to Qatar.

Children of King’s College Doha and (the Nord Anglia) Compass School Doha also were present at the inaugural ceremony.  Children of King’s College Doha has performed an iconic song from Australia.

Ambassador of Australia to Qatar, Dr Axel Wabenhorst, along with Director of Lulu Group International, Mohamed Althaf, touring different sections after inaugurating the Australian Festival at the Al Messila branch of the Lulu Hypermarket in Doha yesterday. Pics: Salim Matramkot/The Peninsula

Live cooking sessions by a Culinary Chef from Meat Livestock Association (Australia) were also organised during the festival in each Lulu outlet.

The festival has showcased major product lines that are directly being imported from Australia regularly for a long time.  The important categories that are imported include fresh meat, cheese, olives, free-range eggs, muesli bars, bread, varieties of milk and milk products, organic baby foods, sauce, cake mix, honey, fresh and frozen fruits & vegetables etc.  

The festival also highlighted specialities and delights such as Aussie burgers and other popular Australian dishes at the Hot-food counters. Australia’s food and beverages sector spans a diverse range of capabilities, from the supply of raw ingredients, to food processing to retail sales to consumers.

Albeit Australian products have presence in Lulu stores for a long time, however, this promotion campaign endeavours to promote a wide range of Australian products and to augment sales by increasing the extent of imports.  According to the reports available, Qatar has an Australian expatriate population of nearly 3,300 citizens working in high-ranking positions, constituting 0.21 percent of the total population.

Halal-certified food is also of growing importance to trade between Qatar and Australia, leading to the launch of specialised halal-certification bodies in Australia. These specialised governing bodies have been created to monitor, supervise and certify all products imported to the State of Qatar.

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