Qatar Motor Show to display unique cars

 12 Apr 2017 - 23:21

Qatar Motor Show to display unique cars
File picture of Qatar Motor Show press conference.

The Peninsula

Twenty global automotive brands will mark their exclusive regional and local reveals at the seventh edition of the Qatar Motor Show that runs from April 18 to 22 at the Doha Exhibition and Convention Center (DECC), organisers Qatar Tourism Authority (QTA) and Fira Qatar have confirmed.

With the theme of “Driving to Innovation,” Qatar Motor Show 2017 will feature the latest hybrid and tech-advanced vehicles that are paving the way to the future of the automotive industry. The show will unveil limited edition cars and some of the rarest classic cars in the world.

Spread over the 12,000sqm hall, exhibitors will include: Dodge, Jeep, Ford, Lincoln, Hyundai, Nissan, Toyota, Lexus, Chevrolet, Genesis, Jaguar, Land Rover, Maserati, Mini, BMW, Mercedes-Benz, Mitsubishi, BAIC and Harley Davidson. The Classic Car exhibition will showcase a line up of 20 classical cars provided by Sheikh Faisal Museum, Al Fardan Group and Mawater.

“Qatar Motor Show’s long-term vision is to become a platform and a hub for industry innovation and technology, while reinforcing Qatar’s position as a premium business events destination,” said Ahmed Al Obaidli, Director of Exhibitions at QTA.

“This goal has guided our strategy in designing the three upcoming editions and turning them into true experiential events. In addition to witnessing reveals by global brands first-hand, visitors will experience the future of the automotive industry.”

Interactive fan zones will be packed with performances and activities including the inaugural XRebels extreme sports performance by Xtork at the ‘Xtreme Sports Park’, which will be open to the public at DECC. Skateboarding, BMX Best Runs and Longboard Sprint Race competitions will be running from April 19 until the end of the event. Visitors can register online in advance for these activities. Additionally, the park will host fun games such as parkour, MTB and Aggressive Inline Skate.

To attract visitors from the region, Qatar Motor Show 2017 is offering special promotions in collaboration with hotel, airline, and transportation partners.

Qatar Airways, the Official Airline, will offer visitors coming to see the show discounted fares which can be accessed by visiting the Qatar Airways website.

Discounted bookings will also be available at Shangri-La, QMS’ Official Hotel, where visitors can access them via the code “ELA170417”. In addition, Careem, the Official Transportation Partner will be offering visitors 20% off rides to and from the event during the five days of the show.

“We are delighted to welcome Qatar Airways back and to join hands with new partners such as the Shangri-La Hotel and Careem,” said Ahmed Al Mulla, Chief Operating Officer of Entertainment at Elan Group. “Our partners and sponsors have contributed to enriching this year’s programme and ensuring a smooth and memorable experience for our fans as they live the evolution of the automotive industry.”

Starting from April 19, Doha will experience a parade of unique and exciting cars in West Bay at the DECC at 5pm daily.

Social media competitions will be running throughout the show, giving visitors the chance to win memorable prizes including gadgets, branded merchandising and weekend test drives.