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Business / Qatar Business

Vodafone offers AR experience to MDD visitors

Published: 20 Dec 2020 - 08:42 am | Last Updated: 05 Nov 2021 - 12:43 am
Msheireb Downtown Doha visitor enjoying Vodafone Qatar’s Augmented Reality (AR) experience during the QND celebrations in Doha recently.

Msheireb Downtown Doha visitor enjoying Vodafone Qatar’s Augmented Reality (AR) experience during the QND celebrations in Doha recently.

The Peninsula

Doha: Powered by Vodafone Qatar’s world class 5G network, visitors to Msheireb Downtown Doha (MDD) during the Qatar National Day (QND) enjoyed an exclusive one-of-a-kind Augmented Reality (AR) experience. 

Developed by Vodafone Qatar specifically for QND celebrations, the app called ‘Vodafone AR’ allowed users to enjoy a specular AR fireworks and drone display above the skies of Msheireb. With its simple interface, users were able take photos and videos of the show, share them on social media, and even participate by launching their own fireworks. Vodafone Qatar, said: “We’re delighted to have been able to celebrate Qatar National Day this year with Msheireb Downtown Doha and engage the public in an innovative way. Powering AR applications such as the Vodafone AR is just one of the many ways 5G can innovate and enhance people’s experience of events and other forms of entertainment.”

As the first AR drone and fireworks show in Qatar, Vodafone Augmented Reality represents another milestone for Vodafone Qatar in the space of digital innovation.