AS Roma’s special edition shirts launched under 'Assieme' initiative.
Qatar Airways has helped Italian football club AS Roma to raise €100,000 in an initiative launched to help people affected by COVID-19 in Italy.
The Italian football club had recently launched ‘Assieme’ (means together) initiative, under which special edition shirts were sold to the fans.
“Qatar Airways worked with AS Roma to replace our branding on their shirts with Assieme, meaning ‘Together’, in an initiative which has raised almost €100,000,” said Qatar Airways in a tweet yesterday.
“A total of 500 special edition shirts were sold by the Serie A Club. The funds will be donated to the Roma Cares Foundation for the fight against COVID-19,” said the airline.
Recognising the important role of Qatar Airways in the fight against COVID-19, the football club thanked the airline. “Thank you @qatarairways for supporting this important initiative,” said the football club on its official twitter account, yesterday.
The proceeds from the initiative will support the projects of Roma Cares, dedicated to the needy people in the Italian capital, hit by the COVID-19 outbreak.
Founded in 1927, AS Roma is one of the biggest and most well-known football clubs in the world. In April 2018, Qatar Airways had signed a multi-year partnership agreement with Italian football club AS Roma, further strengthening the award-winning airline’s commitment to Italy. The agreement, the largest ever signed by the club, saw Qatar Airways becoming AS Roma’s Main Global Partner, with the airline’s logo to adorn the team’s shirts through the 2020-21 season.
Qatar Airways is playing important role in helping people in the fight against COVID-19. Qatar Airways Cargo has increased services around the world, operating freighters and freight-only passenger aircraft to ensure the continuity of global trade and transportation of essential supplies to where they are needed during this critical time. In March, the airline has transported over 50,000 tonnes of medical and aid supplies to impacted regions around the globe. This equates to roughly 500 fully loaded Boeing 777 freighters.
In February the airline supported China by donating and flying 300 tonnes of medical supplies to in five cargo aircraft to Beijing, Shanghai and Guangzhou. It also flew six tonnes of medical supplies free of charge to the Islamic Republic of Iran, which were donated by the State of Qatar, in March. Qatar Airways Cargo has offered to fly any medical supplies to China and Iran free of charge, to continue to support the coronavirus relief efforts of these countries.
