LG celebrates 30-year partnership with Video Home & Electronic Center in Qatar
21 Sep 2016 - 21:07
Doha: LG Electronics, a global leader and technology innovator in consumer electronics, celebrated its 30-year partnership with Video Home & Electronic Center, LG’s local distributor, who has been instrumental in the brand’s leadership in Qatar.
Video Home & Electronic Centre this year celebrated its 36th year of successful operations. Its footprint across Qatar includes a chain of 12 retail outlets of its flagship brand Jumbo Electronics. These showrooms are backed by one of Qatar’s largest after sales service centers of over 2200 sq m. Video Home’s good relations with channel partners that include leading hypermarkets, specialty retail outlets, dealers etc ensure that the brand has a presence at every populated location in the country.
The association with LG began in 1986 with the first Electronics showroom for LG , then Goldstar being opened in 1989 in Musheireb which was followed with many other exclusive LG showrooms. Over the years many innovative products like a televideo – a television with a VCR in 20 inch size, mobile phones to now Smartphones, CRT TVs to Projection TV to LED TV’s and now OLED TVs, Single door refrigerators to now Door in Door Refrigerators, to the latest inverter compressors for ACs with Energy Efficiency Rating as per Qatar’s new laws have been introduced by LG.
Qatar’s consumer electronics market is one the most lucrative in the world with high incomes and a strong consumption culture. Over the last 30 years Video Home & Electronic Center have played a significant role in establishing the LG brand across households in Qatar. Since 2000, the company has achieved a compound annual growth rate (CAGR) of 16.57 percent. Video Home expects to reach QR500m in revenue with LG brand by 2016–17.
“I am pleased to celebrate our 30-year partnership with Video Home & Electronic Center as they have been the backbone of Qatar’s evolving consumer electronic landscape. Qatar is a key market to us as local consumers are very tech-savvy and contribute significantly to our growth. We would like to thank Video Home & Electronic Center for 30 years of dedication and valuable support to make LG, the brand of choice among consumers. We look forward to paving the way to celebrate more milestones in the years to come,” said Yong Geun Choi, President of LG Electronics Gulf.
To celebrate the milestone, LG has announced that it will open its first premium brand shop in Mall of Qatar by October 2016. The grand opening would showcase all of LG’s latest products, and expects to contribute towards double-digit sales growth in the country by end of 2016.
Conceptualized with an intuitive layout, the outlet is specifically designed to showcase LG’s cutting-edge technology from across different business units including Home Appliances, Home Entertainment, Mobile Communications, IT and Residential AC, providing a fully immersive hands-on experience. A complete portfolio of LG Electronics premium range of products will be showcased within dedicated corners in the showroom. This will be preceded with an ATL & BTL campaign to promote the 30 years partnership. A special consumer offer will also be rolled out thanking customers for being a part of this journey with LG and Jumbo Electronics.
“LG Electronics have always strived to live up to be the market standard and being a global leader and technology innovator in consumer electronics. We have enjoyed a great partnership over these years and this milestone represents the strengthened partnership we have in place. We look forward to the next chapter with the new premium brand shop opening, which will be welcomed by consumers in Qatar,” said C V Rappai, Director and CEO, Video Home & Electronic Centre.
Over the years, Video Home & Electronic Centre has received numerous awards from LG for excellence in Sales, Project Business, Best Practice, Outstanding MEA Service, Green & Sustainable Marketing and many more. LG & Video Home together over the years have also sponsored many activities and prestigious events like the Emir Cup for Football, Emir Cup Volleyball, Schools Volleyball Development for two consecutive years through Qatar Volleyball Association, 3 X 3 Basketball Asian Championship conducted by Qatar Basketball Federation, Musical Events that involved prominent Indian singer like Sonu Nigam, a quiz competitions for the schools in Qatar, cooking workshops for women, Tree Planting Campaign and many others over the years.
In terms of air conditioning, we are pioneers as LG AC was introduced about 25 years ago and we have grownup as a market leader. LG AC has strong references of Wall Split units installed about 20 years back in villa complexes which are functional even now. Subsequently LG introduced packaged, Concealed Ducted, Multi-V which are being used for cross section of applications in over 1000 multiple projects starting from villas, commercial complexes and high rise buildings of which 200 – 300 major real estate developers in the market are currently being served. Thus continuing that leadership till now.
Video Home & Electronic Centre is the only company in the GCC to solely distribute the entire portfolio of LG products in both the B2C and B2B segments while retaining the No.1 market share in Air Conditioning & Home Appliances.
LG has also announced that it would introduce its much awaited LG SIGNATURE lineup of high end products including 4K OLED TVs in Home Entertainment, TwinWash washing machines in Home Appliances, etc. in Qatar over the coming months.