Doha: Ooredoo announced yesterday its recent Augmented Reality campaign was a huge hit with customers, who reacted enthusiastically to the opportunity to experience the new technology for the first time in Qatar.
The telecommunications leader launched its Augmented Reality technology via the Ooredoo app in celebration of Qatar National Day, using the new technology to offer celebratory gifts to its customers through Augmented Reality-compatible advertisements both around town and on all social media platforms.
In just a few days, hundreds of thousands of customers scanned the advertisements and redeemed a variety of generous gifts through the app.
The new Augmented Reality has allowed Ooredoo to provide a new, interactive way for customers to engage with its products and services.
Augmented Reality affords the ability to enrich what customers see, hear and feel on the Ooredoo app by adding digital media elements such as computer-generated 3D animation to real-world elements. Augmented reality merges both real and virtual worlds to create a still real, but enhanced real world.
Manar Khalifa Al Muraihki, Director PR and Corporate Communications at Ooredoo, said of the campaign: “We’re over the moon our customers reacted so positively to this new, interactive experience during such a special occasion as Qatar National Day, and we’re delighted so many of them embraced it immediately. We’re always proud to stay at the forefront of telecommunications technology, making sure our customers get to experience and use it first, and we look forward to continuing to do so in this highly technologically advanced era.”
Ooredoo customers can expect to see many more such campaigns in the near future as the telco leader continues to use advanced technology such as augmented reality to enhance customer experiences.
