QTA to restart Shop Qatar outdoor events

 25 Jan 2017 - 22:56

QTA to restart Shop Qatar outdoor events
File picture used for representation.

By Raynald C Rivera / The Peninsula

Looking at the popular demand, Qatar Tourism Authority (QTA) is bringing back its three-day Shop Qatar weekend outdoor festivities featuring stunning fireworks display at the Sheraton Doha Park from February 2 to 4.

The outdoor festivities which were held from January 12 to 14 was a huge success, prompting the organizers to hold a second edition which will again feature the popular food trucks in addition to the pyrotechnic show.

“We will be holding the fireworks display again from February 2 to 4 at Sheraton Doha Park because people loved it as well as the food trucks,”  Mashal Shahbik, QTA’s Festivals and Tourism Events Director, told local media yesterday.

Providing an update of Shop Qatar festival, she said tourism and hospitality industry is so far satisfied with the outcome.

“The whole sector is really happy, from Qatar Airways on their discounted air travel offers to the hotels on their accommodation packages to the shopping malls on their promotions,” she said, adding they have received feedback has been very positive on the various offerings such as entertainment.

A rich line-up of live entertainment including a concert, comedy shows and an acclaimed Broadway musical will be held in the coming days, kicking off tomorrow night with the “Khaleeji Night” concert of popular Emirati superstar Hussain Al Jassmi at the Qatar National Convention Center (QNCC).

“We will have lots of activities in the coming week like Shop Qatar fashion show on February 2 at Lagoona Mall. It will be an outdoor fashion show where invited Qatari fashion designers to showcase some of their latest creations,” said Shahbik.

Ten Qatari fashion designers along with five international designers from Kuwait, Pakistan, India and Hong Kong will display a selection of 100 of the latest designs in Arabian and oriental fashion ranging from abayas and kaftans to  bridal couture and ready-to-wear outfits. The diverse lineup of upcoming Shop Qatar entertainment offerings  includes the original production of the famous Broadway musical Cats from February 1 to 4 and the Doha Comedy Festival from February 2 to 4 which  will both be held at the QNCC.

“We are happy with the outcome of the festival and we think that we are achieving our goals. We believe that our KPIs will be met at the end of the festival,” added Shahbik.