Doha: The growth in sport communications will be the topic of a series of masterclasses being offered by Northwestern University in Qatar (NU-Q). Over the course of three weeks in February, three one-day masterclasses will be offered to communications professionals to participate in a specialised program delivered by industry experts in sport media, marketing, and law.
The program — “The Changing Business of Sport and Sport Communications” – begins February 10 with the first masterclass, “Media Old and New, and the Transformation of World Sport”; the second, “Sport Law and Governance – The Rules that Regulate Sport Organizations” will be held on February 17 and the third, on February 24.
“A combination of Northwestern’s expertise in the “media and sport” sectors, and the myriad knowledge that our specialized faculty bring, makes this unique program ideal for anyone seeking to gain a better understanding of the role of media, marketing, and legislation, within the context of sport,” said Everette E. Dennis, dean and CEO at NU-Q.
The faculty who will be teaching the masterclasses are media experts who have decades of experience in sport, media, and the law. Mark Conrad, associate professor of law and ethics, and director of the sports business concentration at Fordham University; Candy Lee, professor of journalism and integrated marketing communications at Northwestern University; and Craig LaMay, associate professor in residence in the journalism and strategic communication program at NU-Q.
The program is designed to give young professionals a practical education that involves interactive activities and discussions on sport communications. The first masterclass, “Media Old and New, and the Transformation of World Sport,” will be taught by LaMay, who is also overseeing the full program.
The second masterclass, “Sport Law and Governance – The Rules that Regulate Sports Organizations, “will be taught by Mark Conrad, a highly regarded specialist in sport business and law. The final masterclass in the series, “Using Sport Marketing to Influence the Growth of Business and Sport,” is being taught by Professor Candy Lee. Lee, is currently developing Northwestern’s sport journalism program. A former winner of the Teacher of the Year award at Northwestern, she co-created Northwestern’s online specialization in content strategy, consisting of several online courses.
February’s masterclasses will be offered to individuals with undergraduate degrees and a minimum of two to three years of professional experience. An NU-Q certificate in Sport Communications will be awarded for completion of all three masterclasses.
