CHAIRMAN: DR. KHALID BIN THANI AL THANI
EDITOR-IN-CHIEF: PROF. KHALID MUBARAK AL-SHAFI

Business / Qatar Business

'Silverline built-in appliances now transforming households in Qatar'

Published: 30 Sep 2021 - 09:47 am | Last Updated: 01 Nov 2021 - 04:56 am
Officials posing for a photo.

Officials posing for a photo.

The Peninsula

Doha: Al Malki Trading and Contracting has announced the arrival of one of the world’s leading Built-in appliances brands and introduced Silverline to the Qatari Market.

As part of their collaboration, they made their first appearance at the Majd Qatar Exhibition & Forum 2021 which was held from September 26-28.

Silverline products are designed to connect perception with concept. It is the unique features they offer that make the products functional and unique. As a result, Silverline produces unique and functional products to meet customer needs.

In order to create the new generation of kitchens, Silverline integrates minimal, bold, easily recognisable, sample and intuitive products for which the latest culinary technologies are applied with modern living. Silverline Built-in Products and designs have previously received some of the most prestigious awards including the Red-dot, Plus X, IF Design and the German Design Award.

Silverline is more than a brand that focuses on design and technology, it has also been recognised for quality by major international certification bodies. Silverline meets multiple European quality standards with certifications such as ISO 9001, CE, KEMAKEUR, TSE, and UKREST. Specialising in customer satisfaction, Silverline strives to reach higher levels of productivity, after-sales service, and innovation.

This welcoming was brought to Qatar by Al Malki Trading and Contracting, a 100 percent Qatari company that aims to provide products of the highest quality. As a professionally managed & ISO certified organisation with broad interests in Engineering & Construction and a wide range of services for its diverse clientele, Al Malki Trading & Contracting provides value, professionalism and excellence for its clients.

Ali Ibrahim Al Malki, Chairman and Managing Director of Al Malki Trading and Contracting said: “Our goal will be to create a leading entity in all ventures, including real estate, contracting, manufacturing, trade, and hospitality and services; in addition to always exploring new opportunities". 

Mohammed Ali Al Malki, Group CEO of Al Malki Trading and Contracting added: “Our focus has been on serving the needs of our customers first and foremost. The introduction of Silverline Built-in Products in the market is a way to offer the best to our customers without compromising on integrity and quality".