Mascot pays tribute to legendary coach Velibor “Bora” Milutinović for his role in advancing football in Qatar and beyond
Doha, Qatar: The Local Organising Committee (LOC) for the FIFA U-17 World Cup Qatar 2025 and FIFA today unveiled BOMA - the Desert Owl as the official tournament mascot – a character inspired by the legendary Serbian coach Velibor “Bora” Milutinović, the only manager in football history to lead five different national teams in five consecutive FIFA World Cup™ tournaments.
The name “Boma,” is derived from the Arabic word for owl – regarded as a symbol of wisdom, vision, and mentorship, and is a playful nod to Bora, whose career as both coach and talent scout has profoundly influenced football development in Qatar and across the world.
For a tournament that celebrates the emergence of new talent, BOMA embodies the pivotal role of a football scout – one who sees potential where others may not and helps young players spread their wings on the global stage.
Known affectionately as Coach Bora, Milutinović guided Mexico, Costa Rica, the United States, Nigeria, and China at five successive World Cups between 1986 and 2002 – a unique achievement unmatched in football history. He went on to coach Al Sadd SC of the Qatar Stars League in 2004,leading them to win the Amir Cup in the same year, and contributed to the country’s football development programmes, making him a fitting inspiration for this tournament’smascot.
Speaking to the LOC, Bora highlights the passion he holds for nurturing future footballers and the importance of the upcoming FIFA U-17 World Cup Qatar 2025 in celebrating tomorrow’s stars.
“When it comes to discovering young talent, my greatest satisfaction as a coach has always been to promote emerging players – to show them that they must have the right attitude, believe in their dreams, and aim for the national team,” said Coach Bora. “I really like the idea behind the mascot and want to thank everyone who came up with it.” he added.
The FIFA U-17 World Cup Qatar 2025 marks a historic milestone as the first edition to feature 48 national teams, underscoring the tournament’s growing global reach.
“The World Cup is something truly special. When you’re young, you dream of playing at the highest level – and the U-17 team is the first step on that journey. It’s very important for young players to face the best in the world and see where they stand,” said Coach Bora.
“The team that scores more goals will win – it is as simple as that. But with young players, the outcome of matches often depends on inspiration, talent, and spirit. Most importantly, I hope everyone enjoys this World Cup. Enjoying the game is what truly matters, especially at the U-17 level, because that experience helps you grow both as a person and as an athlete,” he added.
The FIFA U-17 World Cup Qatar 2025, taking place at the state-of-the-art Competition Complex at Aspire Zone, will see as many as eight matches a day, for a total of 104 matches. The final will take place on November 27, 7pm local time, at Khalifa International Stadium.
“Aspire Zone is incredible – it has some of the best facilities in the world. The U-17 World Cup will be played on perfect pitches, in perfect conditions. Qatar has a distinguished track record in hosting major events, and I’m sure we’ll see high-quality football once again. I still remember the 2022 World Cup in Qatar – it was unforgettable,” said Coach Bora.
Fans can purchase tickets at: www.roadtoqatar.qa. Tickets are available as a Day Pass, which will enable fans to attend multiple matches a day as well as cultural and entertainment activities taking place around matches, in what will be an electrifying football festival-like atmosphere.
Fans can also purchase a Prime Pass, which will enable them to reserve seats for high demand matches. Supporters of the Qatar national team can avail the Follow My Team ticket, which will enable them to attend all matches of the Qatari U-17 team during the group stage.
All tickets will be digital and will include wheelchair accessible seating options for disabled fans.
The FIFA U-17 World Cup Qatar 2025 is the first of five consecutive editions that Qatar will be hosting. As the first FIFA World Cup to feature 48 teams, this will be the biggest-ever edition of the youth tournament that saw the likes of Gianluigi Buffon, Luis Figo, Xavi Hernandez, Eden Hazard, Andres Iniesta, Neymar, Ronaldinho, Son Heung-min and Francesco Totti appear on the world stage for the first time.
Qatar’s spectacular line-up of mega-sporting events will kick off with the FIFA U-17 World Cup Qatar 2025 from November 3-27, followed by the FIFA Arab Cup Qatar 2025 from December 1-18. In addition, the country is also set to host the second edition of the FIFA Intercontinental Cup 2025, which will take place on December 10, 13 and 17.
