Toyota scores with two wins at MECOTY Awards
04 May 2016 - 2:08
DOHA: Toyota has once again achieved success in the 2016 Middle East Car of the Year (MECOTY)Awards, the premier annual award for the region’s automotive industry, winning the award in the ‘Best Midsize Sedan’ category for its popular Camry model (pictured), while also securing the ‘Best Midsize Truck’ award for the Hilux. The awards were chosen by a jury of 12 independent motoring journalists from leading automotive publications throughout the Middle East.
Toyota raised the bar in the mid-size sedan segment with a bold redesign of the Toyota Camry to add a new chapter in the illustrious history of the world’s most popular mid-size sedan. With a striking new design, new model grades and more dynamic handling, the new model puts the Camry in a league of its own which was illustrated by the decision of the judging panel to select it as the best in its category.
The introduction of the eighth generation of the Hilux in the Middle East adds to its stellar reputation over the years for its quality, durability and reliability (QDR). The new model is a complete redesign of one of the world’s best-known and best-loved nameplates with numerous changes in response to customer demands and feedback to exceed all their expectations.
The latest Hilux model while improving on the model’s characteristic ruggedness and performance, also impressed the judges by being more occupant-focused and easier to drive than ever before.
Expressing his delight for this win, Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said: “Winning both these awards is a significant achievement and reflects the success of our approach in developing vehicles that have an emotional appeal while surpassing expectations on the rational element with better quality, durability and reliability. From the design to the overall driving experience both in terms of performance and comfort, we have managed to create a strong impact in terms of the Camry and the Hilux. We would like to take this opportunity to thank our customers for their support and feedback, which have played an integral part in helping us create ever better vehicles.”