Dr. Mahfoud Amara
As tensions escalate in the Middle East, with the ongoing confrontation involving the United States, Israel, and Iran, attention has understandably focused on security, diplomacy, and energy markets. Yet another sector less immediately visible but deeply intertwined with the region’s global positioning is also being tested: the sport industry.
Over the past two decades, Gulf countries have invested heavily in sport as part of broader economic diversification strategies. From hosting mega events to acquiring global clubs and developing world-class infrastructure, sport has become a central pillar in efforts to reduce dependence on oil and gas revenues. But what happens to this model when geopolitical instability comes to the forefront?
In the short term, the impact is tangible but limited. The Gulf’s sporting calendar is shaped by climate: most major outdoor events take place between October and March, when temperatures are milder. As a result, the current period - late March through summer - is typically quieter. This seasonal pattern has, to some extent, cushioned the immediate effects of the conflict. Nevertheless, there have already been disruptions. Friendly international football tournaments scheduled as part of preparations for the 2026 FIFA World Cup have been cancelled, and uncertainty looms over other high-profile events.
More significant are the medium-term implications. The Gulf’s success as a global sports hub relies not only on infrastructure and investment, but also on a crucial intangible asset: stability. Cities like Doha, Dubai, and Abu Dhabi have built reputations as safe, accessible, and welcoming destinations for athletes, fans, and international organisations. Even if the current conflict does not directly affect these countries, perceptions of regional instability can influence travel decisions, insurance costs, and event planning.
Connectivity is another key factor. The Gulf’s sport economy is closely tied to its role as a global aviation hub. Airlines such as Qatar Airways, Emirates, and Etihad are not only transport providers but also major sponsors and partners in the global sport ecosystem. Any disruption to airspace or travel routes increases costs and reduces the ease with which fans and participants can move across continents.
This points to a defining characteristic of the Gulf’s sport strategy: resilience. The region has already navigated major disruptions, including the global shock of the COVID-19 pandemic. The recovery was swift, supported by strong state capacity, strategic planning, and long-term vision. Sport, in this context, is not a peripheral luxury but a core instrument of economic policy, urban development, and international influence. Indeed, the relationship runs both ways.
The global sport industry has become increasingly dependent on the Gulf - not only as a host of events, but also as a source of investment, sponsorship, and media rights. From football club ownership in Europe to broadcasting networks and airline partnerships, Gulf actors are deeply embedded in the global sport economy. Their stability matters not just regionally, but globally.
Dr. Mahfoud Amara is an Associate Professor in Sport Social Sciences and Management at Qatar University.
Dr. Mahfoud Amara is an Associate Professor in Sport Social Sciences and Management at Qatar University.
