Waleed Al Sayed, CEO, Ooredoo Qatar. Pic: Salim Matramkot /The Peninsula
Ooredoo Qatar will continue to innovate by providing new ways for customers to find, buy and use its services online, and look to enable more businesses in Qatar to digitalise and grow for 2020 and beyond.
In a statement issued on the occasion of Ooredoo’s annual general assembly meeting yesterday, Waleed Al Sayed, Chief Executive Officer, Ooredoo Qatar said Ooredoo Qatar intends to capitalize on its leadership position as a pioneer of digitalization and 5G, and to leverage its experience, expertise and partnerships in order to continue growth, development and expansion going forward.
“Ooredoo Qatar will lead market growth by maximizing the value of its customer base. Plans for 2020 include improvement of the customer experience by developing new digital channels and distribution to enhance the customer journey,” the CEO said.
Sales and distribution will be value-oriented, with new remuneration models. Ooredoo Qatar intends to increase the number of convergent customers and introduce value upgrading initiatives, as well as offering a better TV experience with a new channel mix.
Elaborating on Oredoo Qatar’s 2019 solid performance, Waleed said the company continued to lead the way globally in the adoption of 5G. After the launch of 5G network in 2018, the service was made accessible to more customers with 5G-compatible devices during the year, with the addition of more 5G-enabled antennas across Doha.
Continuing in its role as a key digital enabler, Ooredoo Qatar developed and launched several digital initiatives during the year, including the world’s first virtual store-a 360-degree online retail experience to further enhance digital retail channels-and the world’s first AI-powered mobile data management system on google Assistant. This enabled customers to access everyday services such as recharges digitally, with just a voice command.
The Ooredoo Qatar CEO noted that the telecommunications market saw a shift in demand in 2019, with significant opportunities for postpaid and fixed market growth, and rising customer appetite for high-value products in the fixed sector. There was some prepaid market erosion during the year, driven in part by a decline in disposable income in certain customer sectors and a reduced share of income allocated to telecommunications services within those customer sectors.
To capitalize on the opportunities and ensure Ooredoo Qatar extended its market leadership, the company introduced several new products and services during the year, including new postpaid plans; Plan boost for higher speeds in fixed services; exclusive digital promotions; migration and upgrade plans; and content bundling. The company sought new partners for services such as Ooredoo Money, which was named “Best Global Mobile Solution 2019” by MoneyGram.
