Biggest edition of Doha jewellery exhibition begins

Prime Minister and Minister of Interior, H E Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani inaugurated yesterday the 17th and biggest edition yet of Doha Jewellery and Watches Exhibition (DJWE)  at Doha Exhibition and Convention Centre (DECC).

Organised by Qatar National Tourism Council (QNTC) under the patronage of H E the Prime Minister and Minister of Interior, the six-day luxury event features 129 exhibitors from 14 countries showcasing 500 local and international brands, spread across 33,000sqm area.

“Doha Jewellery & Watches exhibition is one of the biggest events in Qatar, offering visitors the opportunity to experience the quality and craftsmanship of hundreds of the world’s finest gemstones and jewellery collections all under one roof. It helps attract tens of thousands of tourists to Doha each year – including celebrities, media, and industry influencers,” said H E Akbar Al Baker, Secretary General of QNTC and Group Chief Executive of Qatar Airways.

H E Al Baker added: “It is no surprise therefore, that DJWE is growing year after year, and the 17th edition is the largest to date in terms of exhibitors and exhibition space."

We are thrilled to welcome partners and guests from all over the world who have come to attend the event and we hope they enjoy the experience of luxury and beauty both at the exhibition, and in Qatar generally.”

“Qatar’s tourism sector is witnessing rapid growth with the development of new tourism products and experiences. These achievements are the result of fruitful cooperation between various industry partners, headed by QNTC, and guided by the sustainable development goals charted in our Qatar National Vision 2030,” he concluded.

The presence of Indian style icon and influencer, Sonam Kapoor, added lustre to the opening event which witnessed the attendance of ambassadors, high-level dignitaries and exhibitors. Kapoor is the face of QNTC’s promotional campaign, titled “Journey into Wonder,” which is aired in 16 regional and international markets, reaching over 450 million people and furthering Qatar as a world-class destination.  While the show has been known for gathering the most prestigious international brands under one roof, it also provides strong support to emerging local designers through the Young Qatari Designers initiative which this year saw the participation of 18 designers, the biggest since its launch four years ago. 

The expo also features international pavilions namely the Indian pavilion with 28 brands and the Turkish pavilion with 11 brands.

Several international brands are participating for the first time such as Dolce & Gabbana and Nous, included in the Ali Bin Ali Luxury pavilion, De Beers, which will soon open its first store in Qatar at Al Hazm Mall, and Italian brand Lenore, which will present a collection of bracelets, necklaces and earrings at the Jawaher Pavilion. The Indian Pavilion is expected to launch the AYRA jewellery collection belonging to Indian jewellery house Amayra.

A number of limited-edition pieces were presented yesterday including Swiss watchmaker TAG Heuer’s Qatari flag-inspired Aquaracer Calibre 7 watch at Al Majed Pavilion. Other unique and limited-edition pieces came from Parmigiani Fleurier, Greubel Forsey, Pasquale Bruni, Roberto Coin and F.P. Journe. 

Demonstrations are being offered by Qatar Watch Club and Objectif Horlogerie, while the De Beers Group Institute of Diamonds, in collaboration with UNI, is hosting a workshop by diamond expert Rachel Sahar.

Qatar Airways is offering special promotions on fares in Economy and Business Class until the end of March, with the aim of attracting visitors from all over the world to enjoy DJWE. 

The venue can be easily accessed from Hamad International Airport by Doha Metro, with a direct route from Terminal 1 to the DECC Metro Station (Red Line), which has direct access to the exhibition halls.
Running until Saturday, the exhibition is open to visitors daily from 12pm to 10pm, and from 4pm to 10pm on Friday.