Director of the National Product Competitiveness Support Department at MoCI Dr. Mohammed Ahmed Al-Sayed with other officials and guests launching National Product Week 2026 at LuLu Hypermarket.
Doha, Qatar: LuLu Hypermarket Qatar, in collaboration with the Ministry of Commerce and Industry (MoCI), has launched National Product Week 2026 under the slogan “From Us, For Us – The Story Begins in Qatar.”
The campaign aims to encourage consumers to choose locally made products, strengthen the presence of Qatari brands in the retail market and contribute to economic diversification. Taking place across all LuLu Hypermarket stores in Qatar, the initiative provides a prominent platform to showcase the quality, diversity and potential of homegrown products.
The campaign was officially inaugurated by Dr. Mohammed Ahmed Al-Sayed, Director of the National Product Competitiveness Support Department at MoCI and Assistant Director of the Department Jassim Al-Kuwari, in the presence of Director of LuLu Hypermarket Qatar Shaijan, Regional Director of LuLu Hypermarket Qatar Shanavas, distinguished Qatari guests, Ministry representatives and senior LuLu management.
Running until November 15, 2026, the campaign celebrates Qatar’s growing production capabilities, rich heritage and entrepreneurial spirit while creating greater opportunities for local manufacturers and suppliers to connect with consumers. It also highlights the important role of locally produced goods in strengthening the national economy and promoting a sustainable domestic business ecosystem.
Assistant Director of National Product Competitiveness Support Department at MoCI, Jassim Al-Kuwari, said: “This initiative is part of the Ministry of Commerce and Industry’s efforts in collaboration with private-sector partners. Last year, we achieved a 75% increase in Qatari product sales during National Product Week at one of the hypermarkets, and this year, we aim to achieve even more.
"The initiative focuses on supporting national products, farmers and manufacturers. Today, more than 1,000 manufacturers are producing over 2,300 products in Qatar. Our goal is to promote the quality of locally made products, increase their sales and contribute to strengthening the country’s food security.”
Customers visiting LuLu Hypermarket stores can explore an extensive range of Qatari-made products across multiple categories, including fresh vegetables, herbs, chicken, eggs, Arabic lamb, dairy products, frozen foods, delicatessen, bakery items, groceries, and health and beauty products.
Further reinforcing its commitment to local sourcing and manufacturing, LuLu also showcases more than 300 private-label products manufactured in Qatar, demonstrating its continued efforts to support domestic industries and expand opportunities for local production.
The campaign brings together an impressive portfolio of leading Qatari brands, including Baladna, Pearla, Mazzaraty, Dandy, Al Maha, Qbake, Rawa, QFM, Rayyan, Qatar Pafki, Jawharah, Flora, Gourmet, Agrico Qatar, Batatos, Al Wajba, Kitco, Paramount Agricole, Ocean Fish, Napoli Bakeries, Al Waha, Al Annabi, Korean Bakeries, Al Manhal, Aqua Gulf and Doha, among others. Through this extensive showcase, LuLu aims to increase the visibility of local brands, provide greater market access for Qatari producers and make locally manufactured products more accessible to consumers.
Adding further excitement to the campaign, LuLu Hypermarket has introduced the ‘Shop & Win’ promotion, running until December 5, 2026, to reward customers for supporting Qatari products.
Under this initiative, customers purchasing Qatari products worth QR25 or more from the supermarket section will receive an electronic raffle coupon, giving them an opportunity to win LuLu gift vouchers.
The campaign will feature 20 winners, each receiving a LuLu gift voucher worth QR5,000, bringing the total prize value to QR100,000. The lucky draw is scheduled to take place on December 17, 2026 at LuLu Hypermarket, D-Ring Road.
